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Tales from the Corporate Frontlines: The Role of Character in Leadership

This article relates to the Senior /Top Levelbeen passed down from management personnel at
Management competency, designed to measureour new parent company. Full-scale meetings
satisfaction levels regarding top-levelwere held, and we were instructed to create
management at your organization. AlphaMeasurethis campaign and make it work.The idea
defines senior management as the team ofpresented a multitude of problems, but the
individuals at the highest level ofteam soldiered on. We did the best we could,
management who have the day-to-dayall the while expressing our reservations as
responsibilities of operating theto how effective the finished campaign would
organization. For many employees, thisbe. Senior management completely ignored our
competency will target the managers occupyingconcerns.The campaign was a huge flop, to put
positions above their immediate supervisors.it mildly. We were directed to keep trying to
The questions included in this competency arefix it by adjusting certain elements and
written to investigate topics such aseliminating others. Once again, we resisted,
strategic leadership, corporate vision, andto no avail. The campaign died a slow,
corporate direction. This competency islengthy, and very painful death.Then the
especially useful in understanding how muchblame game began. Everyone from mid level
your workforce favors the present directionmanagers to call center reps was blamed for
of the organization.This short story, Thethe failure. Bitterness over the episode
Role of Character in Leadership, is part offound its way into policy changes, annual
AlphaMeasure's compilation, Tales From thereviews and salary increases.No wonder the
Corporate Frontlines. It illustrates theemployees registered their disapproval of top
importance of having a senior management teammanagement and its direction for the company
that has the character to abandonat the first available opportunity! Thinking
unsuccessful strategies, admit failure, andabout it now, the difference in character
move on.Anonymous SubmissionThe Role ofstrength between the two management teams is
Character in LeadershipAfter a recent meetingobvious.The reality is that not all ideas are
with the Senior Management team at myperfect. Some things you try will not be
company, I had the chance to consider ansuccessful no matter how hard your
issue that I feel is crucial to thewell-meaning employees try. When my current
successful operation of every organization.company recently encountered a similar
We had just completed an employeesituation to the one described above, it was
satisfaction survey, and the results had comehandled quite differently. We let go and
in. Our employees have an overwhelminglymoved on to something new.One test of
positive view of the direction in which we,managerial wisdom is to know when to admit
the top-level management team, are taking themistakes and move on, without passing the
company.So, what, I wondered, was theblame on to undeserving employees. I was
difference between my current company and thehappy to be part of a senior management team
one I worked for five years ago? The employeethat passed that test with flying colors.©
satisfaction survey results reminded me of2005 AlphaMeasure, Inc. - All Rights
the scenario back then, only at that time,ReservedThis article may be reprinted,
the results were the exact opposite.provided it is published in its entirety,
Employees were united in disapproval of theirincludes the author bio information, and all
top-level management team.I am a new memberlinks remain active.Measure. Report. Improve
of senior management, so I was interested inyour organization with AlphaMeasure employee
understanding the reasons for the differingsatisfaction surveys.Josh Greenberg is
results - hoping to avoid repeating thatPresident of AlphaMeasure, Inc.AlphaMeasure
unhappy scenario.What does my currentprovides organizations of all sizes a
management team do differently? After somepowerful web based method for measuring
introspection, I believe I found theemployee satisfaction, determining employee
answer.At my former company, I was aengagement, and increasing employee
marketing manager. Senior management hadretention.Launch your employee satisfaction
devised an idea for an ad campaign that hadsurveys with AlphaMeasure.



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