| Hewlett-Packard has always been known for their | | | | Hewlett-Packard for the noted purity of HP |
| superior printers, most notably their inkjet | | | | printer inks. It is necessary for printer inks to |
| printers, and for their specially formulated printer | | | | have as high a level of purity as possible. |
| inks. The company seems to have dedicated itself | | | | Contaminants in the printer ink can cause photo |
| to producing fine, dye-based printer inks that | | | | prints to have a grainy quality and also lessens the |
| resist the tendency of such dye-based inks to | | | | ink’s capacity to resist fading due to light |
| fade with continuous light exposure. | | | | exposure. It can also lead to clogging in the |
| Hewlett-Packard prides itself on the four main | | | | cartridges. |
| characteristics that it has incorporated into the | | | | Exhaustive Testing Process for the HP Vivera Ink |
| design of the HP Vivera Ink. These four | | | | Hewlett-Packard asserts that it took five years, a |
| characteristics are: | | | | thousand prototypes and 22,000 liters of printer |
| 1. The unique formulation of the HP Vivera Ink; | | | | ink for its ink chemists and testers to come up |
| 2. Its high level of ink purity; | | | | with the special formulation of the HP Vivera Ink. |
| 3. The exhaustive process by which the HP | | | | The company also claims that the HP Vivera Ink |
| Vivera Ink was designed; and | | | | contains both high-colorant and low-colorant |
| 4. The innovative eight-ink system for producing | | | | concentrations of ink capable of producing an |
| color prints that is unique to HP printer inks. | | | | extensive gamut of colors. The presence of |
| The Unique Formulation of HP Vivera Ink | | | | low-colorant concentrations means the |
| Dye-based printer inks are highly valued for their | | | | high-colorant ones do not need to be diluted; |
| capacity to produce truly brilliant colors. However, | | | | dilution leads to weakened fade resistance in color |
| the downside to using dye-based printer inks is | | | | printer inks. |
| that they are vulnerable to fading with constant | | | | HP Vivera Ink’s Eight-Ink Printing System |
| exposure to light and ozone. | | | | Hewlett-Packard makes use of an eight-ink |
| With the HP Vivera Ink, Hewlett-Packard has | | | | printing system in their inks, especially with the HP |
| come up with a unique, proprietary formulation of | | | | Vivera Ink. The eight-ink printing system involves |
| printer ink that is designed retain the color brilliance | | | | the use of different shades of ink that gives the |
| that is characteristic of dye-based printer inks but | | | | HP Vivera Ink a wide color gamut. |
| retaining a strong resistance to fading. | | | | HP Vivera Ink is Hewlett-Packard’s response |
| Hewlett-Packard guarantees that photos printed | | | | to the growing need for a printer ink that can be |
| with its HP Vivera Ink will last for generations. | | | | used for long-lasting photo prints without loss of |
| HP Vivera Ink’s High Level of Purity | | | | color brilliance and sharpness. |
| Computer users have long patronized | | | | |