| How much will a $50 dollar printer really cost you? | | | | cartridges exceeded the value of the machine |
| If you factor in the cost of replacement ink | | | | itself. |
| cartridges, it could be a lot more. | | | | Many people who never owned a printer before |
| If you walk down the printer isle these days, you'll | | | | didn't realize Lexmark's strategy. They were so |
| probably see a few printers selling for about $50. | | | | happy with the printer price that they never |
| You might see yourself , "Hey, what a great deal" | | | | thought about the purchase of the printer |
| -- but is it really? | | | | cartridges themselves. As time went on Lexmark |
| Lexmark was first manufacturer marketing $50 | | | | continued their tactics and also began to reduce |
| printers. The printer was a loss-leader and the | | | | the size of their ink cartridges. Their cartridges |
| sales of replacement cartridges subsidized the low | | | | got smaller and smaller and required more |
| initial cost. The cost of 1 set of replacement | | | | frequent replacing. |