| Business ethics is an interesting branch of business | | | | Investment |
| theory, primarily because of the fact that they | | | | Another reason that business ethics are important |
| are inherently interesting in a market economy. | | | | is the relationship they have to investment. When |
| People tend to be extremely distrustful of | | | | a person or an entity is considering investment in |
| corporations in market economies and the bigger | | | | a particular stock, there are a number of things |
| they are, the worse that problem of trust usually | | | | they take into account. Aside from the |
| gets. Business ethics therefore are politically | | | | quantitative factors surrounding a company's |
| charged in many different circumstances and that | | | | profit margin a future prospects, consideration is |
| in turn serves to make them interesting. Aside | | | | also given to a particular company from the point |
| from this academic interest however, business | | | | of view of the qualitative aspects such as their |
| ethics are also important for a company and its | | | | public image and the products that they happen |
| success. Here are some ways in which this is true. | | | | to sell. All of these things are taken into account |
| Public Image | | | | before the final investment is made. |
| It is impossible to discuss business ethics as a | | | | Therefore, a company that would like to |
| branch of academia without taking a look at the | | | | encourage extra investment is a company that |
| relationship between business ethics and public | | | | has a strong sense of business ethics. Part of |
| image. Each corporation has a particular public | | | | business ethics is responsibility to the investor and |
| image, which represents the way in which the | | | | for that reason companies with strong reputations |
| public views the corporation. Wal-Mart, for | | | | in the field of ethical business behavior are also |
| example, has a terrible public image. Toyota, on | | | | companies that tend to attract more investment |
| the other hand, has a very positive one. These | | | | from people that are new into the market. |
| public images are the result of a number of | | | | Investment is most definitely important to |
| different things, but they are primarily the result | | | | success. |
| of the way in which a corporation acts with | | | | Partnerships |
| respect to the different things around it. | | | | In the business world, joint ventures happen all |
| A corporation's environmental policy, the way | | | | the time. They happen all the time because they |
| they treat their employees and the way they | | | | are ultimately of great importance to the bottom |
| treat the communities they exist in are all part of | | | | lines of businesses. A business can be made or |
| their overall behavior and this in turn is the | | | | broken on just one joint venture and part of the |
| principle factor in determining their public image. As | | | | reason that joint ventures are successful is that |
| proof of this, you will notice that even though | | | | they combine the forces of two extremely |
| Wal-Mart makes products that have a decent | | | | powerful companies on occasion. |
| quality and an extremely low price, they still have | | | | If you want your company to do well in joint |
| a negative public image. | | | | ventures, then you need to have good partners. |
| Since public image is largely a result of company | | | | The only way to get good partners is to have a |
| behavior, business ethics play a large role in | | | | good reputation both in terms of a track record |
| determining public image since they determine | | | | and in terms of your business overall. And of |
| behavior. And public image is important to success | | | | course, the best way to get a good reputation is |
| in most cases, which is one of the reasons as to | | | | to ensure that your company has a strong |
| why business ethics are important to a company's | | | | tradition of ethical business behavior. |
| overall success. | | | | |