| Dell's new colourful and dynamic marketing | | | | Inspiron 17 |
| approach is underpinning the company's marketing | | | | The new Dell Inspiron 17 is a 17.3" widescreen |
| makeover in a bid to regain their market share | | | | laptop that gives you the everyday features you |
| and revive flagging sales. | | | | need, all at a great value. One of the key |
| Traditionally the company's marketing messages | | | | marketing messages focuses on the |
| have placed significant emphasis on a personal | | | | entertainment aspects, including 'on the go' |
| computer's price as well as its main features, | | | | capability and HD ready. View your entertainment |
| including processor speeds, graphics rendering and | | | | on the go with the HD, Once again the laptop is |
| capability, disk space and the capacity of the | | | | available in a wide range of colours allowing great |
| computer's memory. The change in marketing | | | | scope for personalising the laptop to suit you. |
| tactics resulted from the slow down of sales in | | | | Gaming laptops |
| laptops, personal computers and printers as Dell's | | | | In the gaming market, Dell has received a hugely |
| competitors began to adopt a more aggressive | | | | positive response to its Alienware High |
| marketing stance in order to increase their overall | | | | Performance Gaming Systems. In particular, |
| market share. | | | | marketed as 'ALL POWERFUL - Introducing the |
| Dell recognised that consumers were becoming | | | | new Alienware M17x, the most powerful 17" |
| more and more aware of how their laptop looked, | | | | laptop in the Universe.' the design is dark, exciting |
| in terms of design and colour and style. Dell also | | | | and menacing. The laptop offers the ultimate in |
| acknowledged that consumers were now | | | | hi-def mobile gaming and entertainment |
| spending even more of their recreational time on | | | | powerhouse. The M17X has Intel's fastest |
| their laptops, including playing games or watching | | | | Quad-Core Extreme mobile processor providing |
| videos. | | | | unbelievable performance for gaming and |
| Two of Dell's most popular laptop range are the | | | | multimedia. The full range can be viewed at Dell's |
| Studio 15 and Inspiron 15. | | | | website. |
| Studio 15 | | | | The brainchild of then student Michael Dell in 1984, |
| The marketing behind the new Studio 15 inspires | | | | Dell grew during the 1980s and 1990s to become |
| creativity and great connectivity. | | | | (for a time) the largest seller of PCs and servers |
| The Dell Studio 15 laptop is Hi-def and has 15.6" | | | | and one of the biggest household names in home |
| LED widescreen design, which is multimedia-rich. | | | | computing. In 2008 Dell was knocked off the top |
| The laptop is available in a choice of colours and | | | | spot in computer-sales by thier closest rival in |
| designs, making it easy to personalise to fit your | | | | computer manufacturing and supply, Hewlett |
| style. With up to Intel® Core2 Duo | | | | Packard. The company currently sells personal |
| processors, it is seen by many as a breakthrough | | | | computers, servers, data storage devices, |
| in notebook performance The laptop offers | | | | network switches, software, and computer |
| surround sound with sub-woofer and built-in | | | | peripherals. Dell also sells HDTVs, cameras, |
| wireless card. Top this off with an optional backlit | | | | printers, MP3 players and other electronics built by |
| keyboard, mobile broadband and Blu-ray disc | | | | other manufacturers. |
| facility and you have a great product. | | | | |