| A poorly-written sales letter can turn off | | | | How can you make your potential customers get |
| customers faster than a poor product or service. | | | | that spa treatment of their dreams without you |
| After all, customers will not care about what you | | | | sounding like the spa paid you millions to make the |
| sell until they know that you care about them | | | | endorsement? The best writers are those who |
| first. If you cannot care for your grammar and | | | | can sound interested in something that they do |
| writing skills, then why should they buy anything | | | | not even remotely like. This can be a good |
| from you? The last thing anyone needs is a | | | | practice exercise for you if you have already |
| careless person, and your customers know that. | | | | sharpened your writing skills for the previous |
| Practice the craft on products or services that | | | | exercise. Pick a product or service that you do |
| you are familiar with. Start practicing writing sales | | | | not like, and try to endorse it. This can prepare |
| letters on a product or service that you actually | | | | you for the times when you might be assigned to |
| like and use. Although this sounds easy, it can | | | | do a sales letter on a product or service that you |
| actually be difficult. How do you make a product | | | | do not believe in; you can always opt out and tell |
| or service sound good without sounding like you | | | | your boss that you do not want to get in the |
| are hollering your praises out? How can your | | | | way of your principles, but this option is one of |
| favorite shampoo sell without you having to | | | | the biggest no-no |
| showcase how beautiful your hair has turned out? | | | | |