| Today there are a huge range of inkjet printers | | | | expensive because they are full of profit which is |
| available online or through a store on your local | | | | why there are so many deals out there offering |
| high street at a range of prices to suit | | | | free inkjet printers. |
| everybody's budget. Prices for a reliable printer | | | | When you purchase your new printer the |
| can start from as little as GBP30. These days | | | | majority of Inkjet cartridges supplied for 'free' are |
| households have access to affordable machines | | | | very rarely full. The fact that they are free is |
| including photo printers, scanners and all-in-one | | | | attractive enough for the consumer to think they |
| printers. In fact some manufacturers such as Dell | | | | are getting a good deal and is a deciding factor in |
| or Epson or HP are giving away inkjet printers on | | | | the retailer making the sale. These OEM ink |
| promotions or as free incentives when the | | | | cartridges are designed only to provide enough ink |
| customer purchases other products. Too good to | | | | for a few pages to get you 'started'. Suddenly |
| be true? It certainly seems like a good | | | | your printer runs out of ink, you are in the middle |
| investment. | | | | of an important report or letter, you need ink |
| The problem is that an inkjet printer is only 'cheap' | | | | quick, so you readily go back to the manufacturer |
| before you start using it. For many people when | | | | who supplies the recommended inkjet! And |
| their HP inkjet cartridge or Epson inkjet cartridge | | | | because the inkjet cartridges are not full, you |
| suddenly runs out of ink, they automatically | | | | return to the manufacturer on a regular basis, |
| purchase an OEM (original equipment | | | | which helps boost their profit. |
| manufactured) inkjet cartridge as recommended | | | | Some consumers inadvertently believe they do |
| by the printer manufacturer. Over a very short | | | | not have a choice about which inkjet cartridges to |
| period time, costs to keep your printer in ink | | | | buy. They sincerely believe that they should be |
| seem to escalate so much so that you will find | | | | purchasing expensive OEM ink cartridges from the |
| that you've actually spent more on the ink | | | | manufacturer because that's what the user guide |
| cartridges than you did on the purchase of the | | | | recommends. They can in fact opt to buy |
| inkjet printer itself! | | | | cheaper 'compatible' ink cartridges or |
| With the economic downturn prices for OEM | | | | remanufactured cartridges, making dramatic |
| inkjet manufacturers have increased dramatically | | | | savings on their ink purchase of between 50% |
| as printer manufacturers look at ways at keeping | | | | and 75%!! All major inkjet cartridge brands are |
| their margin of the market. Whilst printers have | | | | covered, including Apple, Canon, Hewlett Packard, |
| enjoyed a steady and gradual price increase, they | | | | Lexmark, Brother, Epson, IBM and Xerox. What's |
| are the products that do not contribute | | | | more they do the job just as well as OEM |
| significantly to the bottom line. So what does? | | | | cartridges but at a much lower cost! |
| Selling approved and recommended OEM inkjet | | | | And finally, It has been suggested in the market |
| cartridges is a very profitable business activity for | | | | place that compatible inkjet cartridges could void a |
| manufacturers such as Dell, Canon, HP and Epson, | | | | printer's warranty. There are some excellent |
| making their money selling ink cartridges NOT | | | | compatible inkjet cartridge manufacturers out |
| inkjet printers. Once a printer has been purchased, | | | | there, producing high quality, result driven |
| the consumer will return again and again to buy | | | | products. It takes a little research and you, the |
| inks that are recommended by the | | | | consumer, could be saving significant amounts of |
| manufacturer's user guide. The cartridges are so | | | | money on inkjet cartridges from year to year. |