| Buying an inkjet printer these days is no big deal. | | | | give away an inkjet printer for nothing. |
| A reliable printer can be acquired very easily | | | | 2. Inkjet cartridges supplied for 'free' with inkjet |
| through a store or online for as little as $50. | | | | printers are rarely full |
| Some suppliers are even giving away inkjet | | | | OEM ink cartridges supplied with the printer are |
| printers on promotions or as free incentives when | | | | designed only to provide enough ink for a few |
| buying other products. On the face of it, it seems | | | | pages to get you 'started'. From the |
| like too good an opportunity to pass by - a | | | | manufacturer's perspective this is a great selling |
| worthwhile investment you might say. | | | | technique, as free cartridges can often make the |
| But, much like a traditional camera that uses film, | | | | difference between a retailer closing a sale or |
| an inkjet printer is only 'cheap' before you start | | | | losing it
and once you've got the printer the |
| using it. The cost of keeping it in ink soon mounts | | | | manufacturer is going to make money out of you |
| up, especially when you're buying OEM (original | | | | every time you order more OEM ink! Supplying ink |
| equipment manufactured) inkjet cartridges as | | | | cartridges that are not full shortens the |
| recommended by the printer manufacturer. | | | | timeframe over which consumers start ordering |
| Before you know it you'll find that you've actually | | | | OEM ink cartridges too. This brings the |
| spent more on the ink cartridges than you did on | | | | manufacturer into profit on each customer much |
| the purchase of the inkjet printer itself! | | | | more quickly than had they supplied full cartridges |
| If you're in this position - and let's face it, most of | | | | for free with the printer. |
| us are - what follows could be quite a revelation! | | | | 3. Consumers have a choice about which inkjet |
| Five things inkjet printer manufacturers DON'T | | | | cartridges to buy |
| want you to know
| | | | It's true! Contrary to popular belief consumers are |
| 1. Inkjet printer manufacturers make their money | | | | not obliged to purchase expensive OEM ink |
| selling ink cartridges NOT inkjet printers | | | | cartridges from the manufacturer. They can in |
| Selling recommended OEM ink cartridges is a very | | | | fact opt to buy cheaper 'compatible' ink cartridges |
| lucrative business for inkjet printer manufacturers. | | | | or remanufactured cartridges, often realizing |
| They know that once you've purchased the | | | | savings on their ink purchase of between 50% |
| printer you'll be coming back to them time and | | | | and 75%!! All major inkjet cartridge brands are |
| time again to buy the ink that they recommend in | | | | covered, including Apple, Canon, Hewlett Packard, |
| the user guide and any other literature that | | | | Lexmark, Brother, Epson, IBM and Xerox. What's |
| accompanies the printer. Fair enough you might | | | | more they do the job just as well as OEM |
| say, but given that the price of manufacturing an | | | | cartridges but at a much lower cost! |
| OEM ink cartridge is only a few cents why are | | | | 4. Compatible inkjet cartridges DO NOT |
| the cartridges so expensive? The answer is that | | | | automatically void a printer's warranty |
| ink cartridges are in fact stuffed full of | | | | Regardless of what you might have heard |
| manufacturer profit. It is where they make their | | | | compatible inkjet cartridges WILL NOT |
| money, and is precisely why they are happy to | | | | automatically void your printer warranty. |