| Most people consider HP to one of the most | | | | because they know that people buy printers once |
| trustworthy names in the field of printers. While it | | | | in many years. They have realized that it is more |
| is true that they produce dependable printers, | | | | profitable to sell the cartridges at sky high rates |
| there is little reason to believe that they do not | | | | because ink has to be purchased throughout the |
| try to fleece their customers. If one studies | | | | year. This is why original HP ink cartridges are so |
| recent trends in the business policies of the big | | | | expensive. |
| companies in printing technology, one will realize | | | | Consumers are led to believe that an original |
| that manufacturers have hit upon a novel way to | | | | branded cartridge is far better than the generic |
| make sure that they keep making fabulous | | | | ones. Manufacturers of branded cartridges spend |
| profits. | | | | millions of dollar every year to generate publicity |
| If you have kept a tab on the prices of printers, | | | | about their products and to persuade people that |
| you may have noticed that the price of printing | | | | their brands are the best in the world. They use |
| devices has decreased dramatically. Even | | | | every trick in the trade from television |
| sophisticated machines that produce really good | | | | commercials to sponsoring events to ensure that |
| prints do not cost a fortune these days. And the | | | | everyone is familiar with their products. And then |
| printers that are used by people in their homes | | | | they pass on the costs to the consumers. |
| come at dirt-cheap rates. More often than not, | | | | If you do not want to pay for such gimmicks, all |
| these machines function for years and do not | | | | you have to do is switch to generic cartridges. |
| have to be repaired too often. This proves that | | | | While there is reason to believe that some of |
| companies are not necessarily using sub-standard | | | | these products are inferior to the HP ink |
| raw materials to manufacture the products. If | | | | cartridges, if you choose a product that has been |
| you think that manufacturers can give away | | | | made by a trustworthy company you will get the |
| these products at such cheap rates merely | | | | same quality at a fraction of the price charged by |
| because per unit cost of production is lower for | | | | HP. These days there are websites that help |
| mass produced commodities, you are only partially | | | | consumers to locate such a dealer. Find one, and |
| right. | | | | start saving! |
| These manufacturers sell products at low rates | | | | |