Why is HP Ink So Expensive?

What is special about HP Ink? I have raved aboutbreathtaking.
Canon Ink.... Sang the Praises of Epsons visualVivera Cartridge List
masterpieces.... But I have left HP in isolation. To• Matte Black
the Ink mobile my readers!• Photo Black
HP Invest millions in their ink, they are not at the• Light Grey
forefront of the market by chance. Endlessly• Cyan
researching, with up to 3 years of stringent• Magenta
product testing for every ink, they pay huge• Yellow
attention to the chemical interaction between their• Light Cyan
inks and papers to give the best quality image• Light Magenta
and output life, for every... single.... print. We realiseThe addition of an extra black and grey gives the
the huge costs involved in original inks, but it'sHP a great benefit, which is relatively unheard of
worth it.in availability for the home printing world - brilliant
HP have actually developed two completelyblack and white printing.
different ranges of inks for users...Granted, Grey doesn't make you sit up with
• OfficeJetexcitement, it is not the most inspiring of colours.
• Vivera Photo PrintingBut you'd be surprised...
OfficeJet Ink:Benefits of the Grey Cartridge:
The simpler of the 2 ranges intended for plainFirstly, black and white printing. This is a popular
paper office-like printing. Its inks are pigmentway of printing images, and typically the transition
based, which are designed for text printing with abetween the blacks could be seen to tone-jump
long archival life in general; when coupled with HPsslightly. Adding in an extra black and grey makes
vast knowledge of ink technology I doubt theseit beautifully smooth in colour and gives the
images ever fade. No figures for the OfficeJetpicture a great professional feel.
inks are available - so you never know, testsSecondly: Illuminant Metameric Failure! Simply put -
may still be ongoing!normal printers use a combination of Cyan
HP have also responded to consumer qualms onMagenta and Yellow to make Grey, and if you've
ink levels, with the common issue of smallnever seen it, go print a black and white image
cartridges being addressed. A new range ofnow and view it under different lights, it will have
cartridges provide up to 10x more ink than oldera greeny tint to it from some light sources, due
model cartridges, giving prints as low as a pennyto the lights "spectral emittance curve". If you
a page coupled with brilliant quality.remove the use of differing colours to make
I am actually a bit disappointed at the level ofgrey, and utilise - shock horror - a grey cartridge,
information available for this ink range, even theall prints will look as they should under all lighting
HP website is lacking. But I am in the ink industry,conditions. Usually an issue for professional users
so here are my experiences on it.whom have to tailor their inks towards museum
My View On HP Officejet Ink:lighting conditions, it occasionally impacted home
To test, I sent hundreds of print requestsusers in annoying little ways - such as position of
through to my unknowing colleague. I think hethe photos in a room in regards to the light
enjoyed the numerous images I sent through forsource.
the sake of science. As far as performance goes,Now to counter those who don't want images to
it was Tres Magnifique. You can get the machine Ilast... Why would you want HP Vivera? They are
tested on for less than £90, approaching budgetengineered to resist not just Light, but also
status, and it's output on ink intended for officePollutants in the environment!
use was phenomenal. Beautifully clear and darkFinally.... the overall package of science. I
blacks (my unfortunate colleague could make outmentioned at the start of this article that the inks
a sentence printed in size 5 font with no effort,were built from the ground up. Designed in line
and it was not a complimentary sentence), vividwith the specialist HP ColourLok photo paper, used
colours... it gave me stupendously hightogether the quality is brilliant. This photo paper
expectations for the following image range of inks.has up to 6 layers, each specifically designed for a
So out of the home office and into the homejob in mind. For example:
photo printing range, with HP Vivera in direct• A layer to aid absorption
competition with the Epson Cheetah and• Moisture Barrier
Hummingbird inks...• Gloss optimising layer
Vivera Ink:With the chemical makeup of the cartridges
Derived from the word for Life and Longevity,tailored to react to each layer perfectly (up to
this ink has essentially been 'built' from the ground1000 prototype tests on formulations to perfect
up for use with their branded photo papers utilisingit), everything about the ink has a purpose. As
the ColorLok system.soon as the ink hits the page, the science is at
It can be both dye and pigment based; HP wentwork. Optimised absorption, ink spread, protection
to the effort of designing both kinds of inks soand the gloss finish means every single print you
you can tailor for printing onto different mediums.do will have the HP trademark of pure quality.
If that isn't impressive enough then have a tippleMinimising any chance of bleed in dye based inks,
at a quoted archival life of 108 years. I said this toguaranteeing a gloss finish for pigment inks, HP
a friend and they retorted with "sure, the picturereally have achieved it all. And it is all accessible to
is still there after 108 years but I bet it lookedyou the home user.
rubbish after 1". Then it struck me, I know theHP Ink Summary:
science behind accelerated testing ofOdds on you already have a HP printer, if not -
environmental factors.... but I didn't know theyou are literally in the minority of printer users.
quality of the image which would constitute a fail,Overall, I feel like HP is a brilliant balance between
unacceptable! So I found out like any goodCanon and Epson. The photo printing package can
employee wouldrival that of the Epson's, whilst matching the
The stringency of this test astounded me. Barelyoverall performance of the brilliant Canon series.
any image degradation is allowed before theI am intrigued how far HP's science can take the
image life is said to have ended, and it makes theperformance of their cartridges... hopefully there is
108 years in a controlled environment quitemuch more to come!