| You hit print and yet again you realize your | | | | |
| ink cartridge is anything but full. The time | | | | Whilse these are understandable concerns the |
| has come yet again go to get in the car and | | | | amount of money spent online is increasing |
| head off to the store or mall to buy some | | | | 100% every single year. Over the next 8 years |
| more ink cartridges. That means traffic, | | | | the estimated value of online sales will |
| parking and all the general hassle of daily | | | | increase from $8 billion to over $230 billion |
| shopping. When you reach the store you have | | | | which shows that consumer confidence with |
| no guarantee that they'll even stock the | | | | online shopping is on the rise. As I'm |
| replacement ink cartridge that you're looking | | | | writing this I'm ordering Xmas gifts for my |
| for. The headache has already begun. | | | | family online - I can highly recommend it. |
| | | | |
| Printers are greedy beasts at the best of | | | | The point is that online shopping is safe. If |
| times; sometimes regardless of how much | | | | you're concerned about the vendor you intend |
| printing you actually do. They seem to guzzle | | | | buying from then look for previously |
| up ink as fast as you buy it. HP, Epson, | | | | satisfied customers, reviews or testimonials. |
| Canon or Lexmark it doesn't make any | | | | Google the name of the company and look for |
| difference - we need to keep those ink tanks | | | | any horror stories from previous customers or |
| full or our printer will just sit there | | | | any posts written on messageboards etc. If an |
| gathering dust and become a rather expensive | | | | online inkjet cartridge retailer has received |
| ornament. | | | | dozens of terrible reviews then you can take |
| | | | that as a hint to not shop with them. |
| For disgruntled inkjet owners there's always | | | | |
| the option of shopping online for ink | | | | So if you've never considered shopping online |
| cartridges or refill kits. Many online stores | | | | now is a good time to start. There are huge |
| offer massive savings on inkjet consumables | | | | savings to be made by shopping for inkjet |
| and even offer free shipping on larger | | | | supplies online and who doesn't like savings |
| orders. You'll also receive special offers | | | | a few bucks these days. Plus there's the |
| from these companies each month - probably | | | | convenience of it all. You get on the web and |
| just in time for your next ink order. | | | | several clicks later your order is being |
| | | | processed and shipped to you. Or you could |
| Many people are concerned about the quality | | | | just get in your car and sit in traffic for |
| of the product they'll receive if they're | | | | an hour, find parking, join a queue in the |
| getting it at 50%+ of cost. Potential online | | | | store and... |
| shoppers are worried about low quality | | | | |
| products and online fraud and find it hard to | | | | Shopping online becomes a habit and once |
| take that leap of faith with their credit | | | | you've experienced the perks and savings that |
| card and make the plunge into those online | | | | you can have each and every time you'll never |
| waters. | | | | want to shop anywhere else. |