| You hit print and yet again you realize your ink | | | | amount of money spent online is increasing 100% |
| cartridge is anything but full. The time has come | | | | every single year. Over the next 8 years the |
| yet again go to get in the car and head off to the | | | | estimated value of online sales will increase from |
| store or mall to buy some more ink cartridges. | | | | $8 billion to over $230 billion which shows that |
| That means traffic, parking and all the general | | | | consumer confidence with online shopping is on |
| hassle of daily shopping. When you reach the | | | | the rise. As I'm writing this I'm ordering Xmas |
| store you have no guarantee that they'll even | | | | gifts for my family online - I can highly |
| stock the replacement ink cartridge that you're | | | | recommend it. |
| looking for. The headache has already begun. | | | | The point is that online shopping is safe. If you're |
| Printers are greedy beasts at the best of times; | | | | concerned about the vendor you intend buying |
| sometimes regardless of how much printing you | | | | from then look for previously satisfied customers, |
| actually do. They seem to guzzle up ink as fast | | | | reviews or testimonials. Google the name of the |
| as you buy it. HP, Epson, Canon or Lexmark it | | | | company and look for any horror stories from |
| doesn't make any difference - we need to keep | | | | previous customers or any posts written on |
| those ink tanks full or our printer will just sit there | | | | messageboards etc. If an online inkjet cartridge |
| gathering dust and become a rather expensive | | | | retailer has received dozens of terrible reviews |
| ornament. | | | | then you can take that as a hint to not shop with |
| For disgruntled inkjet owners there's always the | | | | them. |
| option of shopping online for ink cartridges or refill | | | | So if you've never considered shopping online now |
| kits. Many online stores offer massive savings on | | | | is a good time to start. There are huge savings |
| inkjet consumables and even offer free shipping | | | | to be made by shopping for inkjet supplies online |
| on larger orders. You'll also receive special offers | | | | and who doesn't like savings a few bucks these |
| from these companies each month - probably | | | | days. Plus there's the convenience of it all. You |
| just in time for your next ink order. | | | | get on the web and several clicks later your order |
| Many people are concerned about the quality of | | | | is being processed and shipped to you. Or you |
| the product they'll receive if they're getting it at | | | | could just get in your car and sit in traffic for an |
| 50%+ of cost. Potential online shoppers are | | | | hour, find parking, join a queue in the store and... |
| worried about low quality products and online | | | | Shopping online becomes a habit and once you've |
| fraud and find it hard to take that leap of faith | | | | experienced the perks and savings that you can |
| with their credit card and make the plunge into | | | | have each and every time you'll never want to |
| those online waters. | | | | shop anywhere else. |
| Whilse these are understandable concerns the | | | | |