| Printer ink cartridges have been in use since | | | | |
| a long time now. These supply the fuel your | | | | New cartridge options are available to save |
| printer needs to bring out the printouts. The | | | | purchase costs for customers whose printing |
| ink cartridges contain required to print out | | | | needs are nominal, and lower cost-per-page |
| the script that the software instructs the | | | | ink cartridge packages for customers whose |
| printer to print. This ink cartridge can be | | | | printing requirements are high. |
| either refilled or simply replaced when they | | | | |
| run out of ink. HP ink cartridges also come | | | | HP's three color-coded categories are |
| with the print-head incorporated inside them. | | | | delivering the print quality that customers |
| | | | have become accustomed to. The inkjet |
| HP (Hewlett Packard) Ink Cartridges were | | | | cartridges options offered by HP are |
| introduced in the market more than a decade | | | | available in the market in the following |
| ago, and over the years have been doing fine | | | | packages: |
| business. HP is among the four largest | | | | |
| worldwide inkjet printer brands, that has | | | | 1. Standard cartridges in a blue package. |
| maintained a consistent standard of their ink | | | | This has a lower purchase price. |
| cartridges. Their quest for innovation is | | | | |
| corroborated by their extensive R & D | | | | 2. Value cartridges in a green package. This |
| programs through which they strive for even | | | | one offers a lower cost per page compared to |
| more improved quality of ink cartridges in | | | | standard cartridges. New high-yield XL |
| terms of durability and economical ink | | | | cartridges in this line of product offers |
| cartridges to cater to a larger section of | | | | customers with almost 30-45 % savings on a |
| the market. | | | | cost-per-page basis. |
| | | | |
| Earlier this year in 2007, HP took the | | | | 3. Specialty cartridges in a red package. It |
| initiative to introduce multiple ink | | | | offers special features for customers with |
| cartridges in a worldwide campaign. Many of | | | | special print jobs. |
| its consumer printers, in fact, are now | | | | |
| available with this multiple ink cartridge | | | | The cartridges will be interchangeable. This |
| package option. HP's new Specialty cartridges | | | | will allow users who print volumes of |
| deliver enhanced performance that augment | | | | text-only documents, to use an XL black |
| consumer satisfaction. | | | | cartridge and a standard colour cartridge in |
| | | | the same printer. |
| Be it standard ink formulations, ideal for | | | | |
| professional-quality photographs or paper | | | | HP ink cartridges are the products that take |
| prints, HP ink cartridges give the users more | | | | complete care of user-requirements and are |
| choice and greater value for their printing | | | | packaged and marketed accordingly. |
| needs. | | | | |