| HP inkjet cartridges are to get a new colour | | | | number of pages on a weekly or monthly basis. |
| coded look to assist customers in choosing | | | | HP will introduce an increasing number of |
| the product most suited to their | | | | standard cartridge offerings in the sub |
| requirements. | | | | £10 price range for those customers who |
| | | | still want access to high-quality printing, |
| From the summer of 2007, most new HP consumer | | | | but don't want to pay a lot at the point of |
| printers will be introduced with multiple | | | | purchase. |
| inkjet cartridge offerings that are designed | | | | |
| to provide customers with options that better | | | | - "Value" cartridges (green packaging), which |
| meet their printing needs. In addition, the | | | | are designed for customers with higher volume |
| new cartridge options will deliver value by | | | | printing needs, offer a lower cost per page |
| offering low purchase prices to customers who | | | | compared to standard cartridges. This line |
| print a little, and lower cost-per-page to | | | | will include new high-yield "XL" cartridges |
| customers who print a lot. | | | | that provide customers approximately 30-45 |
| | | | percent savings on a cost-per-page basis, |
| In conjunction with these new cartridge | | | | print up to three times more pages, and |
| offerings, HP is rolling out a new | | | | require fewer cartridge replacements compared |
| colour-coded packaging system across its | | | | to standard cartridges. Customers can easily |
| entire inkjet cartridge portfolio. Three | | | | identify the new value option by looking for |
| colour-coded categories - standard (blue), | | | | the green packaging and the letters "XL" next |
| value (green) and specialty (red) - will | | | | to their cartridge number. "XL" presumably |
| allow customers to walk into a retail store | | | | stands for extra large although with all |
| or log on to and quickly and easily scan | | | | cartridge manufacturers reducing the capacity |
| their options to find the right cartridge | | | | of their cartridges this is probably of |
| that offers the best value for their printing | | | | little comfort to the consumer. |
| needs. Examples of the new cartridge look can | | | | |
| be found under the individual printer models | | | | - "Specialty" cartridges (red packaging), |
| at | | | | which offer additional performance features |
| | | | compared to HP's standard ink formulations, |
| All three categories will be available | | | | are ideal for customers with special |
| throughout the range. For the majority of new | | | | applications and printing jobs, such as |
| HP inkjet printers, the inkjet cartridge | | | | professional-quality photographs. |
| options will be: | | | | |
| | | | Hopefully once these changes are fully |
| - "Standard" cartridges (blue packaging), | | | | implemented and feed into the marketplace, |
| which have a lower purchase price, are | | | | cartridge buying for HP inkjet printers will |
| designed for customers who print a small | | | | become an easier task. |