Hp Introduces New Inkjet Cartridge Packaging

HP inkjet cartridges are to get a new colourin the sub £10 price range for those
coded look to assist customers in choosing thecustomers who still want access to high-quality
product most suited to their requirements.printing, but don't want to pay a lot at the point
From the summer of 2007, most new HPof purchase.
consumer printers will be introduced with multiple- "Value" cartridges (green packaging), which are
inkjet cartridge offerings that are designed todesigned for customers with higher volume
provide customers with options that better meetprinting needs, offer a lower cost per page
their printing needs. In addition, the new cartridgecompared to standard cartridges. This line will
options will deliver value by offering low purchaseinclude new high-yield "XL" cartridges that provide
prices to customers who print a little, and lowercustomers approximately 30-45 percent savings
cost-per-page to customers who print a lot.on a cost-per-page basis, print up to three times
In conjunction with these new cartridge offerings,more pages, and require fewer cartridge
HP is rolling out a new colour-coded packagingreplacements compared to standard cartridges.
system across its entire inkjet cartridge portfolio.Customers can easily identify the new value
Three colour-coded categories - standard (blue),option by looking for the green packaging and the
value (green) and specialty (red) - will allowletters "XL" next to their cartridge number. "XL"
customers to walk into a retail store or log on topresumably stands for extra large although with all
and quickly and easily scan their options to findcartridge manufacturers reducing the capacity of
the right cartridge that offers the best value fortheir cartridges this is probably of little comfort to
their printing needs. Examples of the newthe consumer.
cartridge look can be found under the individual- "Specialty" cartridges (red packaging), which
printer models atoffer additional performance features compared
All three categories will be available throughout theto HP's standard ink formulations, are ideal for
range. For the majority of new HP inkjet printers,customers with special applications and printing
the inkjet cartridge options will be:jobs, such as professional-quality photographs.
- "Standard" cartridges (blue packaging), whichHopefully once these changes are fully
have a lower purchase price, are designed forimplemented and feed into the marketplace,
customers who print a small number of pages oncartridge buying for HP inkjet printers will become
a weekly or monthly basis. HP will introduce anan easier task.
increasing number of standard cartridge offerings