| HP inkjet cartridges are to get a new colour | | | | in the sub £10 price range for those |
| coded look to assist customers in choosing the | | | | customers who still want access to high-quality |
| product most suited to their requirements. | | | | printing, but don't want to pay a lot at the point |
| From the summer of 2007, most new HP | | | | of purchase. |
| consumer printers will be introduced with multiple | | | | - "Value" cartridges (green packaging), which are |
| inkjet cartridge offerings that are designed to | | | | designed for customers with higher volume |
| provide customers with options that better meet | | | | printing needs, offer a lower cost per page |
| their printing needs. In addition, the new cartridge | | | | compared to standard cartridges. This line will |
| options will deliver value by offering low purchase | | | | include new high-yield "XL" cartridges that provide |
| prices to customers who print a little, and lower | | | | customers approximately 30-45 percent savings |
| cost-per-page to customers who print a lot. | | | | on a cost-per-page basis, print up to three times |
| In conjunction with these new cartridge offerings, | | | | more pages, and require fewer cartridge |
| HP is rolling out a new colour-coded packaging | | | | replacements compared to standard cartridges. |
| system across its entire inkjet cartridge portfolio. | | | | Customers can easily identify the new value |
| Three colour-coded categories - standard (blue), | | | | option by looking for the green packaging and the |
| value (green) and specialty (red) - will allow | | | | letters "XL" next to their cartridge number. "XL" |
| customers to walk into a retail store or log on to | | | | presumably stands for extra large although with all |
| and quickly and easily scan their options to find | | | | cartridge manufacturers reducing the capacity of |
| the right cartridge that offers the best value for | | | | their cartridges this is probably of little comfort to |
| their printing needs. Examples of the new | | | | the consumer. |
| cartridge look can be found under the individual | | | | - "Specialty" cartridges (red packaging), which |
| printer models at | | | | offer additional performance features compared |
| All three categories will be available throughout the | | | | to HP's standard ink formulations, are ideal for |
| range. For the majority of new HP inkjet printers, | | | | customers with special applications and printing |
| the inkjet cartridge options will be: | | | | jobs, such as professional-quality photographs. |
| - "Standard" cartridges (blue packaging), which | | | | Hopefully once these changes are fully |
| have a lower purchase price, are designed for | | | | implemented and feed into the marketplace, |
| customers who print a small number of pages on | | | | cartridge buying for HP inkjet printers will become |
| a weekly or monthly basis. HP will introduce an | | | | an easier task. |
| increasing number of standard cartridge offerings | | | | |