| HP inkjet cartridges are to get a new
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| | number of standard cartridge offerings in
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| colour coded look to assist customers in
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| | the sub £10 price range for those
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| choosing the product most suited to their
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| | customers who still want access to
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| requirements.
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| | high-quality printing, but don't want to
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| From the summer of 2007, most new HP
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| | pay a lot at the point of purchase.
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| consumer printers will be introduced with
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| | - "Value" cartridges (green packaging),
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| multiple inkjet cartridge offerings that
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| | which are designed for customers with
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| are designed to provide customers with
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| | higher volume printing needs, offer a
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| options that better meet their printing
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| | lower cost per page compared to standard
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| needs. In addition, the new cartridge
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| | cartridges. This line will include new
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| options will deliver value by offering
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| | high-yield "XL" cartridges that provide
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| low purchase prices to customers who
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| | customers approximately 30-45 percent
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| print a little, and lower cost-per-page
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| | savings on a cost-per-page basis, print
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| to customers who print a lot.
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| | up to three times more pages, and require
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| In conjunction with these new cartridge
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| | fewer cartridge replacements compared to
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| offerings, HP is rolling out a new
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| | standard cartridges. Customers can easily
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| colour-coded packaging system across its
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| | identify the new value option by looking
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| entire inkjet cartridge portfolio. Three
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| | for the green packaging and the letters
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| colour-coded categories - standard
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| | "XL" next to their cartridge number. "XL"
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| (blue), value (green) and specialty (red)
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| | presumably stands for extra large
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| - will allow customers to walk into a
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| | although with all cartridge manufacturers
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| retail store or log on to and quickly and
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| | reducing the capacity of their cartridges
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| easily scan their options to find the
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| | this is probably of little comfort to the
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| right cartridge that offers the best
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| | consumer.
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| value for their printing needs. Examples
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| | - "Specialty" cartridges (red packaging),
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| of the new cartridge look can be found
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| | which offer additional performance
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| under the individual printer models at
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| | features compared to HP's standard ink
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| All three categories will be available
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| | formulations, are ideal for customers
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| throughout the range. For the majority of
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| | with special applications and printing
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| new HP inkjet printers, the inkjet
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| | jobs, such as professional-quality
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| cartridge options will be:
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| | photographs.
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| - "Standard" cartridges (blue packaging),
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| | Hopefully once these changes are fully
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| which have a lower purchase price, are
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| | implemented and feed into the
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| designed for customers who print a small
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| | marketplace, cartridge buying for HP
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| number of pages on a weekly or monthly
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| | inkjet printers will become an easier
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| basis. HP will introduce an increasing
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| | task.
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