| HP inkjet cartridges are to get a new | | | | introduce an increasing number of |
| colour coded look to assist customers in | | | | standard cartridge offerings in the sub |
| choosing the product most suited to | | | | £10 price range for those customers who |
| their requirements. | | | | still want access to high-quality |
| From the summer of 2007, most new HP | | | | printing, but don't want to pay a lot at |
| consumer printers will be introduced | | | | the point of purchase. |
| with multiple inkjet cartridge offerings | | | | - "Value" cartridges (green packaging), |
| that are designed to provide customers | | | | which are designed for customers with |
| with options that better meet their | | | | higher volume printing needs, offer a |
| printing needs. In addition, the new | | | | lower cost per page compared to standard |
| cartridge options will deliver value by | | | | cartridges. This line will include new |
| offering low purchase prices to | | | | high-yield "XL" cartridges that provide |
| customers who print a little, and lower | | | | customers approximately 30-45 percent |
| cost-per-page to customers who print a | | | | savings on a cost-per-page basis, print |
| lot. | | | | up to three times more pages, and |
| In conjunction with these new cartridge | | | | require fewer cartridge replacements |
| offerings, HP is rolling out a new | | | | compared to standard cartridges. |
| colour-coded packaging system across its | | | | Customers can easily identify the new |
| entire inkjet cartridge portfolio. Three | | | | value option by looking for the green |
| colour-coded categories - standard | | | | packaging and the letters "XL" next to |
| (blue), value (green) and specialty | | | | their cartridge number. "XL" presumably |
| (red) - will allow customers to walk | | | | stands for extra large although with all |
| into a retail store or log on to and | | | | cartridge manufacturers reducing the |
| quickly and easily scan their options to | | | | capacity of their cartridges this is |
| find the right cartridge that offers the | | | | probably of little comfort to the |
| best value for their printing needs. | | | | consumer. |
| Examples of the new cartridge look can | | | | - "Specialty" cartridges (red |
| be found under the individual printer | | | | packaging), which offer additional |
| models at | | | | performance features compared to HP's |
| All three categories will be available | | | | standard ink formulations, are ideal for |
| throughout the range. For the majority | | | | customers with special applications and |
| of new HP inkjet printers, the inkjet | | | | printing jobs, such as |
| cartridge options will be: | | | | professional-quality photographs. |
| - "Standard" cartridges (blue | | | | Hopefully once these changes are fully |
| packaging), which have a lower purchase | | | | implemented and feed into the |
| price, are designed for customers who | | | | marketplace, cartridge buying for HP |
| print a small number of pages on a | | | | inkjet printers will become an easier |
| weekly or monthly basis. HP will | | | | task. |