| "Startups often create innovative products | | | | |
| but do not have financial muscle, so | | | | Today, the company has a large network of |
| MicroWorld turned to a partner that was | | | | established partners in various countries- |
| mammoth in size." | | | | USA, Canada, Mexico, Brazil, Argentina, |
| | | | Chile, U.K, Norway, Sweden, France, Italy, |
| MicroWorld maybe small, but its ambitions are | | | | Germany, Turkey, Netherlands, Belgium, |
| big. MicroWorld strives to offer cutting edge | | | | Singapore, Hong Kong, Vietnam, and Indonesia. |
| software security solutions to its customers | | | | |
| worldwide. But to even get a nibble in the | | | | All incoming and outgoing mail passes through |
| crowded security space, MicroWorld needed to | | | | the WinSock Layer at the server and client |
| prove that it possessed the technology | | | | level. MicroWorld's WinSock Layer (MWL) sits |
| required to address customer pains-a tough | | | | on WinSock Layer. All content passing through |
| task for the company. | | | | WinSock must pass through MWL, where it's |
| | | | checked for any security-violating data. If |
| "We do not have huge resources for brand | | | | such data is discovered, it is removed and |
| building as compared to established giants," | | | | the clean data is passed on to the |
| says the company's founder and CEO, Govind | | | | application. |
| Rammurthy. MicroWorld's answer to being small | | | | |
| was partnership with one of the world's | | | | Simply having an innovative product doesn't |
| largest mail server providers, Deerfield | | | | advance one in the race, especially when it |
| Communications. Deerfield's MDaemon mail | | | | comes to selling security products. The |
| server is used widely across the world. | | | | challenge was to offer 24/7 service. |
| | | | |
| MailScan, MicroWorld's mail server content | | | | "All established players earn a lot from |
| security and anti-virus software, was a | | | | customers and partners through various levels |
| perfect fit for MDaemon. Partnering with | | | | of paid support," says Sunil Kripalani, VP of |
| Deerfield turned the fortunes of MicroWorld. | | | | International Sales. "We are the only company |
| The company tapped into Deerfield's channel | | | | offering free 24/7 technical supports not |
| partners and began establishing tie-ups with | | | | only to partners and customers but also to |
| various resellers, vendors and technology | | | | important prospects. This has helped us make |
| providers. | | | | real breakthroughs." |
| | | | |
| MicroWorld's entry into the U.K. market | | | | MicroWorld has also explored the advantage of |
| followed a similar pattern. It struck a deal | | | | offering customized deals, which have enabled |
| with Paul Smith Computer Services, a leading | | | | them to enter important segments and signup |
| software company in the U.K. that had many | | | | with some of the best names like Vodaphone, |
| channel partners. | | | | Australia and UK, Ford U.S, and WHO. |