| "Startups often create innovative products but do | | | | established partners in various countries- USA, |
| not have financial muscle, so MicroWorld turned to | | | | Canada, Mexico, Brazil, Argentina, Chile, U.K, |
| a partner that was mammoth in size." | | | | Norway, Sweden, France, Italy, Germany, |
| MicroWorld maybe small, but its ambitions are big. | | | | Turkey, Netherlands, Belgium, Singapore, Hong |
| MicroWorld strives to offer cutting edge software | | | | Kong, Vietnam, and Indonesia. |
| security solutions to its customers worldwide. But | | | | All incoming and outgoing mail passes through the |
| to even get a nibble in the crowded security | | | | WinSock Layer at the server and client level. |
| space, MicroWorld needed to prove that it | | | | MicroWorld's WinSock Layer (MWL) sits on |
| possessed the technology required to address | | | | WinSock Layer. All content passing through |
| customer pains-a tough task for the company. | | | | WinSock must pass through MWL, where it's |
| "We do not have huge resources for brand | | | | checked for any security-violating data. If such |
| building as compared to established giants," says | | | | data is discovered, it is removed and the clean |
| the company's founder and CEO, Govind | | | | data is passed on to the application. |
| Rammurthy. MicroWorld's answer to being small | | | | Simply having an innovative product doesn't |
| was partnership with one of the world's largest | | | | advance one in the race, especially when it comes |
| mail server providers, Deerfield Communications. | | | | to selling security products. The challenge was to |
| Deerfield's MDaemon mail server is used widely | | | | offer 24/7 service. |
| across the world. | | | | "All established players earn a lot from customers |
| MailScan, MicroWorld's mail server content security | | | | and partners through various levels of paid |
| and anti-virus software, was a perfect fit for | | | | support," says Sunil Kripalani, VP of International |
| MDaemon. Partnering with Deerfield turned the | | | | Sales. "We are the only company offering free 24 |
| fortunes of MicroWorld. The company tapped into | | | | 7 technical supports not only to partners and |
| Deerfield's channel partners and began establishing | | | | customers but also to important prospects. This |
| tie-ups with various resellers, vendors and | | | | has helped us make real breakthroughs." |
| technology providers. | | | | MicroWorld has also explored the advantage of |
| MicroWorld's entry into the U.K. market followed a | | | | offering customized deals, which have enabled |
| similar pattern. It struck a deal with Paul Smith | | | | them to enter important segments and signup |
| Computer Services, a leading software company | | | | with some of the best names like Vodaphone, |
| in the U.K. that had many channel partners. | | | | Australia and UK, Ford U.S, and WHO. |
| Today, the company has a large network of | | | | |