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Get your business printing down to a science with HP.

Creating picture-perfect business documents that will enhance your professional image is simple with HP imaging supplies. However, as you read further, you'll see that the science behind clear and colorful results is far from elementary.

Improve your business printing: a scientific approach

At HP, we're fascinated with the process of transferring ink or toner to paper and never stop looking for new ways to improve performance, reliability and quality. Here are a few ways HP makes sure that when you create anything from a brochure to a greeting card, you'll get perfect results every time. It's easy with HP original supplies, the science behind brilliant printing.

• Spherical toner particles Because conventional color toner is pulverized into tiny particles from a solid mass of resin and dyes, its shape is jagged and irregular. Jagged toner particles don't line up evenly on the page and can create blurry, fuzzy images. In contrast, HP color toner particles are grown using a special chemical process that ensures they are extremely consistent in size and shape. The superior uniformity of HP color toner produces sharper edges and richer colors while ensuring that it is applied evenly on the page for consistently sharp, vivid results.

• 8-ink printing HP's complete printing system—printers, print cartridges and paper—is engineered to work together precisely for optimal quality, reliability and productivity. Experience worry-free printing with HP's complete printing system. HP's advanced color layering technology, PhotoREt Pro, is based on the new HP 59 Gray Photo Inkjet print cartridge, which enables printing with eight inks to create up to 72.9 million color combinations, more than 30 times the number possible with conventional 6-ink systems.

• Six-layer paper HP photo paper provides precise dye placement, quick ink absorption, water- and tear-resistance, and the right level of gloss for rich, realistic photo reproduction. Present professional, high-quality graphics and photos to your clients with HP photo paper. HP premium and premium plus photo papers are designed with six separate layers—each with a different role in ensuring that photos printed on HP printers give you the best-possible results.

It's no coincidence that the HP Photosmart 7960 printer featured in our HP Works Picture Success Sweepstakes is also an eight-ink printer and that the free paper samples we're offering are both six-layer papers. Go ahead. Take a look for yourself.

» Download "Science of Printing", an article about the processes behind HP printing. (111KB PDF)


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