| HP has started making digital cameras | | | | believes that digital photography is a |
| only recently. However, the firm | | | | booming business and is slowly going to |
| provides a one-stop-shop for all digital | | | | take over the film camera market. The |
| facilities. The company has made a large | | | | trend to purchase digital cameras is |
| number of innovations over the years. | | | | spreading all across Asia and Europe - |
| Let us view the interesting history of | | | | and HP does not want to be left |
| this company.Started by two Stanford | | | | behind.Hence HP says that it is the only |
| University graduates, Dave Packard and | | | | company which is providing a |
| Bill Hewlett in 1938 in a rented garage | | | | one-stop-shop for all digital camera |
| with a mere working capital of $538 - | | | | users. You can buy a HP digital camera, |
| Hewlett Packard is a multi-billion | | | | take snaps, and then load them onto your |
| dollar company today. With net revenues | | | | HP computer and take printouts (you |
| of $7.2 billion in the year 2004 and | | | | guessed it) from your HP printer as |
| over 28,000 employees all across the | | | | well. And even the paper and ink used in |
| globe, HP has come a long, long way.Both | | | | your printer, is yes, HP again.HP has |
| Hewlett and Packard being students of | | | | yet to make a niche for itself in |
| electrical engineering, started with the | | | | digital cameras, however, with its |
| invention of a resistance-capacity audio | | | | current aggressive marketing strategies |
| oscillator. They continued to make | | | | and brand image, it is most likely that |
| similar test and measurement products, | | | | the company will surpass all market |
| and by 1942, had constructed a 10,000 | | | | expectations as it has done in the past |
| square foot company- owned building in | | | | already. Here is a list of the latest |
| Palo Alto, California. One interesting | | | | cameras by HP:HP Photosmart 945 digital |
| fact to note is that they decided the | | | | camera series and HP Photosmart R707 |
| name of the company on the basis of just | | | | digital camera series: The camera for |
| tossing a coin!In the 50's, the company | | | | all users with an optional dock, can be |
| continued to grow dynamically, making | | | | used for slideshows as well.HP |
| major advances in microwave | | | | Photosmart R717 Digital Camera series: |
| instrumentation and in the year 1962, | | | | Slightly advanced series with digital |
| Hewlett Packard appeared in Forbes Top | | | | zoom and Real Life technology.HP |
| 500 List of Companies for the first time | | | | Photosmart R607 digital camera series: |
| at number 460.After this, there was no | | | | With 4.1 nega pixels, this series is |
| turning back for HP. The company went | | | | good for home use.HP Photosmart M407 |
| from strength to strength, constantly | | | | digital camera series, HP Photosmart |
| innovating new technologies - whether it | | | | M417 Digital Camera series, HP |
| was in the field of medicine, laser | | | | Photosmart M307 digital camera series, |
| technology, computers, printers, | | | | HP Photosmart M22 Digital Camera series |
| microprocessors etc.After HP entered the | | | | and HP Photosmart 435 digital camera |
| consumer market with its computers and | | | | series: all these series have 3-5 mega |
| allied products, it also recently | | | | pixels and are nice and cheap for |
| decided to introduce its own digital | | | | users.Kevin Rockwell worked as a network |
| cameras as well. In fact, in order to | | | | TV cameraman for 20 years shooting news |
| make its mark in digital cameras, HP has | | | | and sports. Now a devoted fan of digital |
| invested nearly $300 million in its | | | | photography and video he works to gather |
| consumer advertising for the same. This | | | | information, tips and news for digital |
| is the largest investment made by the | | | | camera users. Oh and he loves to shoot |
| company in advertising till today. HP | | | | pictures of his kids playing sports. |