| HP has started making digital cameras only | | | | till today. HP believes that digital |
| recently. However, the firm provides a | | | | photography is a booming business and is |
| one-stop-shop for all digital facilities. The | | | | slowly going to take over the film camera |
| company has made a large number of | | | | market. The trend to purchase digital cameras |
| innovations over the years. Let us view the | | | | is spreading all across Asia and Europe - and |
| interesting history of this company.Started | | | | HP does not want to be left behind.Hence HP |
| by two Stanford University graduates, Dave | | | | says that it is the only company which is |
| Packard and Bill Hewlett in 1938 in a rented | | | | providing a one-stop-shop for all digital |
| garage with a mere working capital of $538 - | | | | camera users. You can buy a HP digital |
| Hewlett Packard is a multi-billion dollar | | | | camera, take snaps, and then load them onto |
| company today. With net revenues of $7.2 | | | | your HP computer and take printouts (you |
| billion in the year 2004 and over 28,000 | | | | guessed it) from your HP printer as well. And |
| employees all across the globe, HP has come a | | | | even the paper and ink used in your printer, |
| long, long way.Both Hewlett and Packard being | | | | is yes, HP again.HP has yet to make a niche |
| students of electrical engineering, started | | | | for itself in digital cameras, however, with |
| with the invention of a resistance-capacity | | | | its current aggressive marketing strategies |
| audio oscillator. They continued to make | | | | and brand image, it is most likely that the |
| similar test and measurement products, and by | | | | company will surpass all market expectations |
| 1942, had constructed a 10,000 square foot | | | | as it has done in the past already. Here is a |
| company- owned building in Palo Alto, | | | | list of the latest cameras by HP:HP |
| California. One interesting fact to note is | | | | Photosmart 945 digital camera series and HP |
| that they decided the name of the company on | | | | Photosmart R707 digital camera series: The |
| the basis of just tossing a coin!In the 50's, | | | | camera for all users with an optional dock, |
| the company continued to grow dynamically, | | | | can be used for slideshows as well.HP |
| making major advances in microwave | | | | Photosmart R717 Digital Camera series: |
| instrumentation and in the year 1962, Hewlett | | | | Slightly advanced series with digital zoom |
| Packard appeared in Forbes Top 500 List of | | | | and Real Life technology.HP Photosmart R607 |
| Companies for the first time at number | | | | digital camera series: With 4.1 nega pixels, |
| 460.After this, there was no turning back for | | | | this series is good for home use.HP |
| HP. The company went from strength to | | | | Photosmart M407 digital camera series, HP |
| strength, constantly innovating new | | | | Photosmart M417 Digital Camera series, HP |
| technologies - whether it was in the field of | | | | Photosmart M307 digital camera series, HP |
| medicine, laser technology, computers, | | | | Photosmart M22 Digital Camera series and HP |
| printers, microprocessors etc.After HP | | | | Photosmart 435 digital camera series: all |
| entered the consumer market with its | | | | these series have 3-5 mega pixels and are |
| computers and allied products, it also | | | | nice and cheap for users.Kevin Rockwell |
| recently decided to introduce its own digital | | | | worked as a network TV cameraman for 20 years |
| cameras as well. In fact, in order to make | | | | shooting news and sports. Now a devoted fan |
| its mark in digital cameras, HP has invested | | | | of digital photography and video he works to |
| nearly $300 million in its consumer | | | | gather information, tips and news for digital |
| advertising for the same. This is the largest | | | | camera users. Oh and he loves to shoot |
| investment made by the company in advertising | | | | pictures of his kids playing sports. |